Fast-fashion giant H&M finally released the news (via Twitter, of all places) that they are planning to launch e-commerce in the US by the end of 2011! Finally, the ability to get your hands on some Swedish fast-fashion no matter where you live or what time of day it is. Truly, we live in the future.
Details are still fuzzy (will the full collections be available, or just easily-produced favorites? What about the designer collabs?), but any step–even baby ones–towards the age of Internet this company wants to take is fine with us.
–H&M. Online, coming December 2011.
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