Coming Soon: Anthropologie’s Wedding Line, BHLDN

31 Jan

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For those girls dreaming of a flowing, bohemian wedding, Anthropologie is about to answer the call. The company is unveiling a bridal site, BHLDN (which, for those of you who have just as much trouble filling in vowels as we do, means “beholden“), featuring exclusive designs from Fleur Wood, Tracy Reese and Catherine Deane, as well as some of the brand’s own looks. Expect soft, draped, embroidered and embellished gowns with things like built-in boning and corsets. And expect prices to range from $1,000 to $4,000 for gowns and $200 to $600 for bridesmaids’ dresses.

Expect the website to be very similar to the experience, but brides-to-be will be able to create their own mood boards to send to family and friends as well as get tips on how to plan for her big day. You’ll also be able to find vintage-inspired accessories from Erickson Beamon, Katie Diamond and Petra Domling, as well as headdresses from James Coviello, Jennifer Behr and Yestadt Millinery. Later in the year, expect decorations, cake toppers, glassware and more. Soon brides will be able to have an entirely Anthro wedding that will look folksy and homemade, just like everyone else–and without actually having to lift a finger.

BHLDN. Launching February 14.


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